How Amazon Uses E-Business and E-Commerce for B2B and B2C - Free Essay Example

Sample details Pages: 1 Words: 348 Downloads: 2 Date added: 2017/09/14 Category Advertising Essay Did you like this example? How Amazon uses E-Business and E-Commerce for B2B and B2C Amazon leads America web services into expose business of today’s technology world. e-business and e-commerce focuses businesses ran on the Internet, while utilizing Internet technologies to improve the productivity or profitability of a business. To best understand the world of Amazon, it must describe the form of electronic business which utilizes a computer to market its products. Purchasing and selling goods using e-business services assist other traditional business aspects. It provides the use of electronic chat that aids the consumers in receiving a form of technical and customer support. â€Å"Online retailer Amazon stated that consumers have accepted the Internet as a sales channel and that selling online can be profitable† (Thomas). Additionally, an e-business saves incredible amounts of time while providing opportunities unavailable through traditional support. Don’t waste time! Our writers will create an original "How Amazon Uses E-Business and E-Commerce for B2B and B2C" essay for you Create order By using virtual computer systems, as technical support operators can tenuously access a customers computer and assist them in correcting a problem. The B2B and B2BC can be benefited by using the website in order to reveal globally and it makes it more fitting for the customer and business. Amazon uses B2B by providing the opportunity to purchase and sell all types of products via the internet. It allows for relationships to be established in order to complete sales and business transactions. Additionally, providing email address and having personalized memberships are methods for dispensing sale ads and providing discount coupons is a use of the internet by Amazon. Rather than producing time-intensive and costly physical copies for each consumer, a central server or email list can serve as an efficient method for distributing necessary information to the general public. Amazon uses B2C as a way to illustrate an online retailer that offers thousands of products for customers. Each customer purchase is relatively small, but the companies must manage that transaction as if that customer were its most important one. https://www. computerweekly. com/Articles/2002/01/31/184899/amazon-proves-b2c-can-turn-in-a-profit. htm Thomas, D. , Amazon Proves B2C Can Turn in a Profit, retrieved on August 13, 2010, https://www. computerweekly. com

The Purpose of Sati in Jane Eyre Essay - 2082 Words

The general image of Sati and the reasoning that surrounded it filled the Western imagination with repulsion as well as admiration. In the nineteenth century, Westerners publishing diaries of their travels always included their experiences when viewing Sati. Although these travelers, usually men, watched with horror, they also admired the courage and the dignity of the women involved (Hawley 3). What was known in England of Sati was from the accounts of the colonial officials and travelers who witnessed it (Courtright 28). It would not surprise one to assume that Charlotte Bronte, in her drive for knowledge and her stand on womens freedom, would have taken an interest in such an act; and indeed she incorporates it in Jane Eyre. In 1829,†¦show more content†¦Nothing has excited the attention of the Europeans than the burning of wives upon the funeral piles of their husbands (Perera 91). Another important aspect of the act of Sati was that it became an element in the vindicati on of British Imperialism . . . and was also used as a moral justification to the Britishers to impose their rule on India (Perera 92). With an attempt to distinguish between the old and the new, Charlotte Bronte creates the character of Bertha Mason as the exhibition of female repression and desire frequently found in the East. Bertha Rochester is the emblem of Eastern society, one which the British see as static and barbaric, and Jane Eyre is representative of the Western Civilization. In Reaches of Empire, Suvendrini Perera argues that if the barely human prisoner caged in the Thornfield attic is the truest expression of womens anger and aspiration . . . [it is overlooked] that she is also the racial Other incarnate - a bestial, violent creature with an inordinate sexual appetite, caught in the colonized West Indies and confined for her own good by a master who has appropriated both her body and her wealth (82). If the reader only sees Bertha as the surrogate of Jane, one neglects to take note of the enriching importance of the texts suppression of Bertha. Charlotte Bronte presents Bertha as a sexually vigorous wo man. This can be seen when Rochester indirectly describesShow MoreRelated The Bildungsroman Genre Essay4241 Words   |  17 Pagesby the English author Charles Dickens, and Emma (1926), by another English author, Jane Austen, can be analysed under this perspective. Througout Dickens’ novel, Pip, the main character, goes through many changes in his personality to eventually coming to terms with his own actions. Austen’s novel deals with a female character, Emma, a rich young woman who learns how to balance power and propriety. The purpose of this paper is to analyze these two novels as pertaining to the bildungsroman genre

Services Market People Technology Strategy -Myassignmenthelp.Com

Question: Discuss About The Services Market People Technology Strategy? Answer: Introduction The assessment is designed to implement the knowledge and skills to evaluate the internal and external environmental factors of a company and the determination of new offering in the market based on the result of environmental scanning. The company that has been selected for the analysis is Adidas. The report shows the analysis of strength, weakness, opportunity, and threats of the company. The recommendations to the company are stated in the report which includes the description of the target market, new product or service of the company and marketing mix strategies of the company. Background of company Adidas is a multinational corporation with the head office in Herzogenaurach, Germany. The company is one of the worlds largest sports goods and accessories manufacturer. Adi Dassler listed the Gebruder Dassler Schuhfabrik in the year 1924 with the objective to offer athletes with the best possible equipment. The company is offering the best product with the affordable product range. In the year 2006, the company acquired Reebok and since then the company started providing the product for the premium segment customers with the brand name Adidas. Reebok changed its segment and started offering products to the middle-income group people (Adidas, 2017). Analysis of marketing environment Marketing environment refers to as the combination of the internal and the external factors that create an impact on the companys ability of decision making and establishing a relationship with the customers (Keller and Kotler, 2016). SWOT analysis SWOT analysis refers to as the study for the organization to determine the internal strengths and weaknesses along with the external opportunities and threats (Forte, et.al, 2017). Adidas managers make use of the SWOT analysis to reduce the weakness, to exploit the opportunities and avoid the potential threats (Bull, et.al, 2016). The company can grab the opportunities to expand the business and also to enhance the growth and revenue. Strengths: - It shows the characteristics of the organization that provide the advantage over others. Weakness: - It shows the characteristics related to the organization at a disadvantage relative to others. Opportunities: - It includes the elements that the business could exploit to its advantage. Threats: - It includes the elements that could cause the trouble for the organization. Strengths Diversified: - Company has a diversified position in the market as the company offers a wide range of footwear and accessories under its brand name. Distribution network: - Company has an effective network of distribution for its products. Adidas sells its products through online stores, with their own retail stores, supermarket stores, and the other departmental stores. Strong financial position: - Adidas has a strong financial position in the market with more than 2400 store across the world having worth of $4.3 billion. This reflects that company can invest the amount in the innovation of new product (Bhasin, 2017). Strong market reputation: - Adidas has a strong market reputation across the national and international markets where the company has its business operations. Weaknesses Outsourced manufacturing: - The company outsources approximately 93% production from the 3rd party manufacturers (mainly from Asia) to gain the easy availability and low labor cost. Outsourcing might create the impact on the new product or services of the company (Hasseb, 2015). Premium price range: - The product offered by the company is available for limited customers due to the high price range of products. The prices of the products are high due to the innovative technology and production methods which makes the products affordable for the limited customers. Opportunities Changing lifestyle: - The saturation of the developed economies reflects the rise in the lifestyle of the peoples with the change in tastes and preferences of the consumers. Nowadays, most of the people prefer to wear branded stuff which leads to a rise in the demand for the products and services offered by the company. Tie-ups: - Company can form the tie-ups with the emerging sports teams/clubs/players internationally that help the company in boosting the Adidas's brand presence in the competitive market. Expansion in product line: - Company has an opportunity in expanding its products line and for that, the company needs to introduce the new products or services in the market (Mba Skool, 2017). Threats Competition: - Adidas is one of the well-known leading brands in the market and has many competitors in the market which include Nike, Puma, Converse and many others. These competitors bring changes in their strategies which is a threat for the Adidas. One of the strong competitors of Adidas is Nike who provides the similar products to the customers. Government Regulations: - Changes in the government regulations act as a threat to the company because they outsource products from other countries. Approximately 35% and 93% of products manufacturing takes place in China and Asia respectively. These manufactured products are outsourced by Adidas for which they have to pay a huge amount of tariffs, duties and import regulations. Apart from it, for the expansion of the product line, Adidas relies on its manufacturing units that are situated in China and Asia. Recommendation Considering the business environment of the company below given are some of the recommendations to the Adidas. Segmentation Market segmentation is the process that divides the broader customers into sub-groups of customers based on different types of shared characteristics (Boone, and Kurtz, 2013). Market segmentation of Adidas is discussed below: - Demographic segmentation It refers to dividing the market based on gender, age group, and income. Adidas offers its products mainly to men, women, and kids considering their age and life cycle of segmentation and gender segmentation (Needle, 2010). The company offers the variety of men and women clothing, shoes, body-care, and eyewear. Psychographic segmentation This segment divides the group on the basis of social class, lifestyle or the personality characteristics (Harrison, and Kjellberg, 2010). Adidas emphasis on the people belongs to the high social class and tends to have the similar buying traits. People having a high standard of living are mostly targeted by the company. A high standard person likes to purchase the product provided by the brand like Adidas (Bhasin, 2017). Target Market Target market refers to as the group of customers at which the company is aiming to provide products and services. To identify the particular group to whom the company should target there is need of the segmentation. It is recommended to the company to target demographic segment as primary target market as the company offers athletic footwear and apparel for the sports person being it male or female. The strongest customer market for Adidas is a youth with the age group of 20-29 years (IAC, 2018). It is recommended to the company to add the age group of 14-19 years as this age group reflects the next generation of athletes. The company already target the people who like to wear the sports shoes. It is recommended to the company to extend the product target market which is possible with the expansion of the product line in the market. With the introduction of a new product, the company will be able to target new segment. New product/ new services description The company is well-known for its sports shoes for the athletics who likes feel conformable after wearing it. Considering, the external analysis the company has an opportunity to expand its product line in the market. It is recommended to the company to introduce formal shoes for the people who like to wear brand like Adidas. With the introduction of the product in the market, the target market range of the company will increase and the Adidas will be able to add businessman and are professionals in their target market. The demand for the formal shoes is increasing in the competitive world. The businessmen are involved in the corporate society are restricted to wear the formal shoes at the office working hours. These people have to wear shoes for approximately 8 hours due to this the demand for comfortable shoes is increasing in the market. Marketing mix relevant strategies The marketing mix is defined as the set of marketing tools that the firm uses to pursue its marketing objectives in the target. In other words, marketing mix defines as a set of tactics or actions that are used by the company to promote its brand or product in the market. The marketing mix consists of product, price, place, promotion, and people (Lovelock, 2011). The marketing mix strategies of Adidas considering the new product are discussed below: - Product: - Company is leading sportswear but with the proper investment the company can bring new products, Formal shoes in the market. With the help of the research and development team, the company can understand the needs of the customers. The company can bring the innovation in the formal shoes (Wright, and Watkins, 2010). The product strategy of the Adidas should cover the entire product line including different types and styles of formal shoes. Price: - Products of the company are available at premium prices and due to this the company targets the people belongs to the high-income group. The company should implement the high-low pricing strategy in which the company can keep the high or low price than the competitor for the same product (Bolton, Shankar, and Montoya, 2010). At the initial step, it is recommended to the company to keep the low price for the product as it is beginning and to grab the attention of the customers it is a must. Later on, after setting the customer market and loyal customers the company can increase the price of the product (Mba Skool, 2017). Place: - Company can provide the product across the world with the use of the effective distribution channel which includes franchises, online retailers, mass merchandise, and on their outlets. The company should offer its product through multi-brand e-commerce websites (Baker, 2014). If the company will be able to make the product (Formal Shoes) available at a maximum number of stores than a maximum number of people will get aware of the product. Promotion: - Promotion of the new product in the market is essential for the company because effective promotion strategy will help the company in generating awareness. Adidas should make use of the endorsed strategy in which they can get the product promoted by the celebrity. The company can also make use of the print media, commercial campaigns on online platforms, TV, billboards (Shank, and Lyberger, 2014). At the stores of the company, the personal selling can be conducted by the employees of the company in which the staff members generate the awareness about the product in the market. People: - Company needs the staff for their existing business operations and for the new business operations. The introduction of the new product needs more people within the organization. The company hires the people depending on the skills and knowledge that they have related to the industry. Moreover, the company provides the training to new employees if they have lack of knowledge about the industry. Adidas need employees who can help the company in research and development, manufacturing and promotion of the product (Keller, Parameswaran, and Jacob, 2011). The company provides the numerous benefits to the employees that include provident fund, health and travel reimbursement and many others. Conclusion It is concluded from the report that the SWOT analysis is an essential tool for the company to evaluate the internal and the external factors that can impact the decision making and the working of the company. SWOT analysis helps the company in identifying the new product and services after scanning the result of the environmental analysis. Furthermore, the report includes the recommendations related to the target market of the company and the new products. The company should introduce a new product in the market and consider the new product the relevant marketing mix strategies are also discussed in the report related to the new product launched in the market. The successful implementation of the strategies will help the company to achieve the maximum growth and profitability. References Adidas, 2017, Products, viewed on 26th January 2018, https://www.adidas.co.in/help-topics-products.html Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Bhasin, H., 2017, Adidas SWOT analysis SWOT analysis of Adidas, viewed on 26th January 2018, https://www.marketing91.com/adidas-swot-analysis/ Bhasin, H., 2017, Marketing strategy of Adidas, viewed on 26th January 2018, https://www.marketing91.com/marketing-strategy-of-adidas/ Bolton, R.N., Shankar, V. and Montoya, D.Y., 2010. Recent trends and emerging practices in retailer pricing. InRetailing in the 21st Century(pp. 301-318). Springer Berlin Heidelberg. Boone, L.E. and Kurtz, D.L., 2013.Contemporary marketing. Cengage learning. Bull, J.W., Jobstvogt, N., Bhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., Lambini, C.K., Rawlins, M., Baral, H., Zhringer, J. and Carter-Silk, E., 2016. Strengths, Weaknesses, Opportunities and Threats: A SWOT analysis of the ecosystem services framework.Ecosystem services,17, pp.99-111. Forte, S.A.B., Forte, S.H.A.C. and Pinheiro, P.R., 2017, Strategic Decision Method Structured in SWOT Analysis and Postures Based in the MAGIQ Multicriteria Analysis. InProceedings of the Computational Methods in Systems and Software(pp. 227-237). Springer, Cham. Harrison, D. and Kjellberg, H., 2010. Segmenting a market in the making: Industrial market segmentation as construction.Industrial Marketing Management,39(5), pp.784-792. Hasseb, 2015, SWOT Analysis of ADIDAS, viewed on 26th January 2018, https://marketingdawn.com/swot-analysis-of-adidas/ IAC, 2018, Who is Adidas' target market today?, viewed on 26th January 2018, https://www.reference.com/business-finance/adidas-target-market-today-363bdc15dc5a013e Keller, K.L. and Kotler, P., 2016.Marketing management. Pearson. Keller, K.L., Parameswaran, M.G. and Jacob, I., 2011.Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India. Lovelock, C., 2011.Services marketing: People, technology, strategy. Pearson Education India. Mba Skool, 2017, Adidas Marketing Mix, viewed on 26th January 2018, https://www.mbaskool.com/marketing-mix/products/17006-adidas.html Mba Skool, 2017, Adidas SWOT Analysis, USP Competitors, viewed on 26th January 2018, https://www.mbaskool.com/brandguide/lifestyle-and-retail/2460-adidas.html Needle, D., 2010.Business in context: An introduction to business and its environment. Cengage Learning EMEA. Shank, M.D. and Lyberger, M.R., 2014.Sports marketing: A strategic perspective. Routledge. Wright, M. and Watkins, T., 2010.Marketing financial services. Routledge.